The Ghana Football Association (GFA) has rejected claims by the Ghana Broadcasting Corporation (GBC) that it was treated unfairly by the football governing body with regard to the bid for TV broadcast rights of the Ghana Premier League.
The GFA awarded the TV broadcast rights of the GPL to Chinese pay-tv company StarTimes.
In a statement on Thursday, 9 January 2019, GBC expressed its disappointment with the FA, saying the state broadcaster made a superior bid in terms of finance as compared to that of StarTimes and, therefore, was surprised it did not win the broadcast rights.
But the GFA, in a counter-statement, accused GBC of peddling falsehood.
Below is the GFA’s response to GBC:
GFA REACTION TO STATEMENT BY GHANA BROADCASTING CORPORATION ON THE AWARD OF TELEVISION BROADCAST RIGHTS TO STARTIMES
The Ghana Football Association (GFA) has taken note of a statement by the Ghana Broadcasting Corporation (GBC) on the Television Broadcast Rights granted to StarTimes by the GFA, at the end of the bidding process.
The GFA is shocked by the deliberate misinformation in the statement and wishes to respond with the facts as follows:
1. On December 5, 2019, the Ghana Football Association (GFA) issued a statement to invite bids from media organizations for television broadcast rights for its competitions or any combination of its competitions. (Premier League, Division One League, Women’s Premier League, FA Cup, and Women’s FA Cup).
2. The deadline for submission of bid was 5 p.m. on Tuesday December 10, 2019.
3. At the end of the bid deadline, GBC had submitted two different bids:
a. The first bid was for Free-To-Air TV – Exclusive Media Rights, Digital Rights and Radio Rights for the territory of Ghana for 4 years at a proposed fee of GHc8,800,000 (GHS 2,200.000 per season) for all the five GFA Competitions named above.
b. The second bid was for Exclusive Media Rights for Ghana and Global for 4 years at a proposed fee of GHS 10,200,000 (GHS 2,550.000 per season) and a fee of GHS 200,000 for radio (GHS 50,000 per season) for all the five competitions.
4. The GBC bid also had conditions attached to the bid, among them a revenue share on any Title Sponsorship that the GFA secured for its competitions (GBC wanted 20% share).
5. The GFA Bid Evaluation Team had a meeting with GBC and informed them that none of the two bids they submitted met the valuation of the GFA. At that same meeting, GBC was told they were 3rd in the GFA’s valuation. However, the GFA, in light of that, has made the highlights of the Ghana Premier League and the FA Cup non-exclusive in order for GBC to benefit from it.
6. It was at this meeting that GBC representatives indicated that they would consult their bosses and revert to the GFA.
7. On January 2, 2020, GBC emailed a 3rd and 4th bids (note that these were long after the deadline of the bidding period which ended at 5 p.m. on December 10, 2019).
The late bids were as follows:
a. The third bid (out of time) was for Exclusive FTA and Digital Rights for Ghana and Global for four (4) years for a proposed fee of GHS 12,000,000 (GHS 3,000,000 per season) for all five GFA competitions with condition to have a share in GFA Title Sponsorship (30% for GBC).
b. The 4th bid (out of time) was for an exclusive television and digital rights for Ghana and Global for 4 years for GHS 25,080,000 (GH 6,270,000 per season) for Ghana Premier League and FA Cup with a condition to have a share of Title Sponsorship if the GFA secured one (30% share for GBC).
8. It must be stated unequivocally that evaluation of bids is not only about the financials but includes all conditions, such as those GBC stated in their proposal, such as the 30% share GBC wanted on all Title Sponsorships.
9. Of utmost importance is the fact that the net value of the bid of GBC was actually lower than the amount quoted in the bid because of the proposed revenue share of Title Sponsorship (eg. should we activate that clause on the MTN FA Cup Title Sponsorship amount).
10. It must be stated clearly that even if only financials alone were considered, the 4th bid of GBC (which was out of time) was not the bid with the highest financial consideration. Two other proposals were higher than the GBC bids but other conditions (due diligence) affected those bids.
11. The GFA, having gone out of its way to make the highlights show non-exclusive for the benefit of all television stations, does not deserve the deliberate misinformation issued by GBC.
12. In conclusion, the GFA wishes to assure its members and all stakeholders that the evaluation conducted on the bid was very thorough and was strictly in compliance with the deadline issued to the Ghanaian public and the world at large.