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Charmin creates 3-month toilet paper roll for millennials

Companies are rethinking how they package food and household goods to accommodate the growing number of Americans who are living alone, particularly as millennials delay marriage and having kids.

Among the companies making packaging changes is Procter & Gamble Co., which has created a new toilet paper roll designed to appeal to people who live alone and may have limited storage space, Ellen Byron reports in the The Wall Street Journal.

At nearly three times the size of a conventional toilet paper roll, the new Charmin Forever Roll is massive.

But one roll can last a single-person household up to three months, and Forever rolls require half as much storage space as conventional rolls, a P&G executive told the Journal.

“Now go up to ONE MONTH before changing your roll,” an ad for the Charmin Forever Roll reads. “With Forever Roll, you can go longer between roll changes without sacrificing your comfort. It’s super convenient and long-lasting, so you have one less thing to think about!”

P&G created the new Forever Roll with two types of single-person households in mind: urban millennials and aging consumers, according to the Journal.

The Forever Roll comes in two sizes: multi-user, which is 12 inches in diameter, and single user, which is 8.7 inches in diameter, according to Charmin’s website. By comparison, conventional rolls measure roughly five inches in diameter.

The Forever Roll even comes with its own hardware.

Charmin has a Forever Roll “starter kit” on its website that includes brushed stainless steel roll holders that are either free-standing or wall-mounted. The starter kits, which include three rolls, cost $29.

|Business Insider

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